In 2015, SEO has changed…
For The Good!
For those of you that don’t know, SEO in New Zealand consists of building links (better known as votes) on the web so that Google can weed out the good sites from the bad and rank them in order on their search engine.
Google is in the business of good search results.
People have figured out how to GAME Google so that they can be the benefactor of Google’s search engine by ranking their own websites and business at the top of the results without being the best result.
So what your saying is that people have been cheating Google and making money through doing it.
So, in 2015, as Google own the search engine YouTube, video production has become a large part of marketing online.
A massive part.
Why would Google do this?
Answers are obvious…
- It’s hard to cheat with video
- Google can track the number of views, shares and minutes people are spending on the site
- Google owns YouTube
- It makes sites more interesting and engaging
- Google makes money on the ads
- To make videos take time, money and commitment. (weeds the cheaters out)
So… the answer is obvious.
You want free organic traffic from Google, you gotta pay in awesome content.
And that costs money.
Here is an example of a video that was created for the real estate industry. This is a classic example of a video used to not only sell a property, but to do well on Google.
Video also has many many benefits that an ordinary article does not.
Video engages all the scenes.. that means that it connects with more people.
So in 2015 what are you doing with video to help rank your business??
You better go and buy a GoPro and start making some footage or risk being left behind.
Thanks to Nev Rodda for contributing this article. You can check his site out at http://searchengineauthority.co.nz